Nobody Talks About Boring Business – Part 3 Anticipating the ongoing needs of the customer I have been professionally associated with ERP Accounting software applications for over 23 years. I have worked with solutions like Lawson, Open System, Sage MIP Fund Accounting and Sage ERP solutions. These solutions stretch the gap between entry-level solutions like…
That title sounds pretty Zen. But ignore that, and learn from me nevertheless little grasshoppers. I would be crimson-cheeked with shame if you knew how many times a day I check Google Analytics on my site. The only redeeming aspect to this behavior and confession is that I have managed NOT to try and write…
In his new book The Referral Engine, John Jantsch writes: Highly referred businesses are good enough to make people want to talk about them, but they amplify this natural desire by making word of mouth essential to the culture. Companies create buzz with great follow-up, T-shirts and other promotional merchandise, free events, outrageous acts of…
The keynote at ITA was Ken Futch, (http://www.kenfutch.com/ ) author of Take Your Best Shot. It was a delightful and instructive keynote speech. Later that morning, I went out to the lobby and purchased Ken’s book and a 4 disc book on tape. Ken autographed the book for me, took my credit card number, and…
I learned something about myself today. As a marketer, I’d rather create a future than solve a problem. As a leader, I’ll take bridging over bonding every time. I am only 24 pages in to Peter Block’s Community: The Structure of Belonging and I’ve already experienced an “I get it! That’s it!” moment. So what…
During the Q&A of my ITA presentation Writing to Delight, I had made the point that a blog visitor has the expectation of gaining some value from your blog posts. And the question came up of How Much is Too Much? Is there a point where you give away the farm? I suppose there are…
There is nothing boring about Mollie, the Bennett/Porter Office Dog. Since we’re just a couple days past Cinco de Mayo, I chose the sombrero pose. Treat yourself by clicking on this link to see a several other themes from the Mollie photo shoot: http://www.benpor.com/Mollie.aspx When I met with Sue Bennett, Mollie was in the office. …
“I am so sick and tired of not being able to get appointments with prospects because Anonymous Company is sending them toys and candy.” A variation of this was uttered to me several years ago. There were two technology businesses in a small city that sold the same products. One company was sending out 3-D…
My public relations series Parts 1 – 4 PR 101 Part 1 – Why Press Releases? http://bit.ly/aMqMug PR 101 Part 2 – Media Relations for Consultants http://bit.ly/dcMcJP PR 101 Part 3 – Professional Photography http://is.gd/bRkX6 PR 101 Part 4 – The Company Backgrounder http://is.gd/bRl4x
Do provide your referral partner with the information they need to make a good referral, namely, a description of your ideal customer. I would recommend that you have a conversation with them so that at the same time you share information on your ideal customer, you can learn who their ideal customer is. I would…
