Since the tagline of my business is “fall in love with your business again” – it seems appropriate to invite you to give yourself the valentine of being re-energized about your business. So many business owners hate the idea of marketing, don’t want to talk about marketing, and it’s only when threatened with an empty…
Identifying Ideal Clients is one of the more difficult exercises I go through with business owners. The demographics part is relatively easy and comprised of SIC codes, size of business, location, and title of decision maker. Listing the demographics is logical. It’s when I ask about the psychographics that I begin to lose them or…
About a month and a half ago, I upgraded from the free version of Words With Friends (WWF) to the paid app. It could be a difference between the paid version and the free version or it could be that I inadvertently hit something in settings – but suddenly the siren song chime that used…
I found this photo over at Big Bang Studio and it reminded me of my logo. There’s something admirable in heavy equipment finding its inner whimsy. When was the last time you had fun and really enjoyed the process of marketing, branding, and communicating with you ideal prospects? If it has been so long you…
The purpose of B2B marketing is to get clients, pure and simple, no argument. How to execute B2B marketing to get clients is where the argument on tactics becomes heated. Here are some low cost, high impact steps you can take to get clients and do so in a way that doesn’t make you cringe,…
The list includes decision makers who have a budget, have the authority, and are ready to buy your products and services. All you need to do is buy the list and email them. Then wait for the phone to ring. If I told you that such a list existed – you’d have every right to…
Marketing GENIUS from Anheuser Busch. Brilliant.
I’ve seen it all too many times. B2B business owners struggle with their revenue and cash flow because they’ve not done any marketing. But I’ve also seen the other end of the spectrum. A business owner realizes the problem with not having marketing activity in place, makes the commitment to move forward with a marketing…
We were talking about content for his website. The business owner was struggling with ideas. He’d begin to float an idea and before it developed dismiss it. “A lot of the time the customer just won’t open their mind to the idea of bringing in a new process or changing what the warehouse people are…
