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Step 2 – 10 Ways To Make Social Media Marketing Easy for B2B Sales-Driven Companies

This is the second in a 10 part series.  You may read Step #1 here. There are literally hundreds and hundred of social media platforms.  There are so many option that companies exist, knowem.com for example, that for $649 will complete 300 social media profiles for you. So where do you start? Step #2 –Continue Reading

Step 1 – 10 Ways To Make Social Media Marketing Easy for B2B Sales-Driven Companies

Is social media just a lot of noise or is it a legitimate way to reach key audiences?  In this session we’ll cover the ways to make Social Media a business tool and a way to increase your brand awareness and participate in conversations that help prospective customers know, like, and trust you. #1 –Continue Reading

You’ve probably noticed: I love TOMS shoes

I love TOMS shoes for many reasons – but foremost among those reasons: it’s great to buy from a company that continuously thinks about giving back and helps those in most need. For every pair of shoes purchased, TOMS gives a pair of shoes to someone in need. TOMS gives away 3 types of shoes:Continue Reading

B2B Marketing Secret: You’ve Got To Be Different When It’s All About The Same

When it’s all about the same in the eyes of your prospects, and you find yourself one of many, it’s time to take a step back and examine your marketing. I came across this quote from David Ogilvy in a Copyblogger article 13 Timeless Lessons from the Father of Advertising: “There isn’t any significant differenceContinue Reading

No More Cold Calling

Thanks to Joanne Black, I will have excellent listening material for my drive to Dallas on Sunday.  Check out her website:  http://www.nomorecoldcalling.com/

B2B Marketing Emergency Lead Generation (video)

Emergency Lead Generation 5-7-13 11.59 AM from Dawn Westerberg on Vimeo.

B2B Marketing You Can’t Automate Trust

Automated tweets.  Automated nurture marketing.  eMail blasts.  Auto-reponders.  Set it and forget it marketing. Lead generation tactics that don’t generate leads Buy a list of strangers, pour them into a tool, flip a switch and wait for the conversions.  B2B business owners seem to want cheap, automated ways to market to strangers – but thatContinue Reading

Find The Lost Dollars

When at ITA I had the chance to talk briefly with June Jewell, CPA and discovered that she had published a book!  I ordered from amazon and have been enjoying sneaking in a couple pages in between phone calls – really enjoying it!

Social Media for CPAs

B2B Marketing: You’re Never Excused From Heavy Lifting

Here’s the naked truth for B2B marketers: Consistent results requires consistent action (heavy lifting) Better results requires more work (heavy lifting) A story that Rob Johnson shares during his sales training classes is how he used to keep his list of prospects on him at all times. He’d print it out and carry it aroundContinue Reading