What are you doing this year to build your awareness with journalists and bloggers? John Jantsch asked the Duct Tape Marketing network of consultants that today. Here are the 5 steps he recommends. Make a list. Depending on your business, this may be a technology beat writer at your local daily newspaper. It may be…
I was on a chat recently where someone left a parting Tweet that was the equivalent of leaving a steaming dump on someone else’s living room carpet. “You mental midgets aren’t giving ME what I need so I am going to take MY glorious presence elsewhere!” (I’m paraphrasing – but it was just…
Could it be that you are not getting the referrals you might because you’re fuzzy when you describe what you do? If a potential referral partner cannot get their mind around what you do and how to refer you – referrals simply won’t happen. In a word CLARITY: you must communicate in such a way…
When building your network of B2B referral alliances, a good place to start is with other professionals who serve the same (or mostly the same) customer base. An example would be if your products and services revolve around accounting software, an excellent referral partner would be CPAs. In approaching a CPA, you would want to…
I am hiring another intern. Work load is roughly 10 hours a week – your choice of hours. This is a paid internship – $10/hour. This is a 1099 arrangement. Virtual position – you don’t need to come to the office. Responsibilities will revolve around research, writing and media relations. You should have strong writing…
Klout.com is an application that, when connected with your Twitter, Facebook and Google+ accounts, measures your influence and reach and gives you a Klout score. I move between a Klout score of 44 – 48. A perfect score is 100. The formula for determining Klout is not without controversy. But let’s park that issue for…
As I look at the market landscape for 2012 and what I want to accomplish, a strategic overhaul of networking is the hottest priority on my list – for both my customers and for my own business. Collaboration is difficult for a lot of business owners, myself included. The stars of trust, pacing, contribution, and…
It started when I was on the planning committee for the Fall ITA. As we put together what we thought would be good bullet points for a session titled “What’s New in Social Media” we all agreed that there should be focus on the then brand spanking new Google+. As fate would have it, I…
In a wonderful article by Lisa Nirell in Fast Company, she talks about how the 4 Ps of marketing (product, place, price and promotion), developed in 1960, may not be as effective for marketers today. Quoting Nirell below, she suggests that maybe 4 Ms are more appropriate: Market – The internal and external factors that…
Think of what you’ve invested in your business over the years. I know that it’s been a rough few years. I know that the long days have even become longer and based on the number of weekend email exchanges I have with my customers – I know that just having a free weekend would be…
