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B2B Website Design 7 Tips and Warnings

For successful B2Bs, the hub of their marketing should be their website. All of your marketing efforts – inbound and outbound, direct mail and email, social media, etc. – should be driving traffic to your website. That means you website should provide a good visitor experience, should have visible calls to action, and should beContinue Reading

How Can a B2B Technology Company Give Free Trials?

How Can a B2B Technology Company Give Free Trials?

The seven stages of the Marketing Hourglass are Know Like Trust Try Buy Repeat Refer.  When you sell a high-end solution, creating content or deliverables for the ‘Try’ step can be challenging. Chances are you’ve investigated a solution for your own business where there is s free version and paid versions.  The intent is simple: Continue Reading

The Secret of Successful B2B Marketing Plans

Are the best marketing plans largely comprised of online marketing?  Direct marketing?  A combination of both? Is it necessary to do SWOT analysis?  Should you spend 5% or 7% or more on your marketing?  Or is there something else? Here’s the secret: the best marketing plan is the one that gets done.  It’s the planContinue Reading

Step 7 – 10 Ways To Make Social Media Marketing Easy for B2B Sales-Driven Companies

If you’ve populated your B2B Social Media networks with the right people, you have cultivated platforms with which you can be visible to your key B2B audience.  Social Media allows you to demonstrate frequently your competitive advantage and why your ideal prospect will benefit from working with you. The key is cultivating the audience andContinue Reading

Step 6 – 10 Ways To Make Social Media Marketing Easy for B2B Sales-Driven Companies

Just because there are social media automation tools, doesn’t mean you should use them.  Is there a good use for them?  Yes.  But use of an automation tool does not give you a perpetual excused absence from your social media accounts. Why put a barrier between yourself and your network??? Think about it this way:Continue Reading

Step 5 – 10 Ways To Make Social Media Marketing Easy for B2B Sales-Driven Companies

Step #5 Quality and Quantity of Social Networks You need volume to reach critical mass.  But you also want to ensure that the time you spend on social media is spent with the right people, so quality of connections is crucial.  Here are some tips to build both the quality and quantity of your socialContinue Reading

Step 4 – 10 Ways To Make Social Media Marketing Easy for B2B Sales-Driven Companies

Take a suite of applications including email, calendar, browser, video conferencing and much more; add a powerful social media platform that can do everything other platforms can do and more; and then mix in the most powerful search engine in the world; mix it all together and you’ve got a more than compelling reason toContinue Reading

B2B Marketing – 5 Ways to Own the First Page of Google When Your Company Name is Searched

Have you Googled your company name lately?  Go ahead and do it now by clicking here.  I’ll wait for you.   Were you surprised at what you found?   It’s important that when your company name is Googled that all of the entries in the first page belong to your company. Here are 5 B2B MarketingContinue Reading

Step 3 – 10 Ways To Make Social Media Marketing Easy for B2B Sales-Driven Companies

Two of the fastest growing social media sites are Instagram and Pinterest.  The light bulb went on over my head as to the power of these platforms last May.  I had taken my niece shopping for clothes at Justice, her favorite store.  Upon returning home, she laid out all of the items we had bought,Continue Reading

Marketing Intern Wanted – B2B Marketing Consultancy

I’m hiring.  This is a paid internship ($10/hour) 10-20 hours each week and it is virtual (there is no office to report to). This internship will give you experience in: Online marketing Press Release writing Business writing Social Media Time Management I am a hands off, encouraging but busy business owner.  I will meet withContinue Reading