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Category Archives: Writing

Getting People to Comment on Your Blog – The Real Secret

Online traffic factors into the number of comments your blog posts attract.

In a really good article on Boostblogtraffic.com, the post 14 Devious Tactics for Getting More Comments on Your Blog Posts provides a very succinct formula for ratcheting up the comments count:

Traffic + Engagement + Emotion = Bunches of Comment

This is very true.  But don’t get too excited.  The key to this formula is traffic.

Let me put it this way, let’s say you’ve knocked one out of the park:  you’ve produced a blog post with a great title, the content is valuable, witty and easily implemented – your readers, never mind being delightfully entertained in reading the thing, are going to benefit in spades.

And you don’t get a single comment.

To make matters worse, someone else has written what you consider to be an OK article on the same topic, and the comments to their post has just surpassed the 100 mark – a mere couple of hours after they’ve posted.

Here’s the difference between us and them (for lack of a better term, let’s call them A-Listers):

For A-Listers, Traffic = 100K followers + book or multiple books + multiple keynote gigs 

For most of us, Traffic = less than 1K followers + no book + no speaking gigs

Add to that the fact that in every How To Rule the Online World-type article, readers are being told to comment on other people’s blog in order to get noticed.  Given that most people read the blogs of the A-Listers, it’s easy to comment on those blogs.  Plus, the time constraints we all face tend to preclude us from searching out new sites to read.

So, you see what I mean?

My point in writing this is not to bum you out, or to shake a virtual fist at the A-Listers, but rather to help you manage your expectations.  And, to encourage you to really appreciate the comments you do get: someone took the time (and we all are in the midst of a time famine) to read your post and then, God love ‘em, they took the time to comment on your post.

So here are four parting thoughts:

  1. Continue to write quality content and always be improving your chops.
  2. Place more importance on analytics than comments.
  3. Go out of your way to show appreciation for those who take the time to comment on your blog post (reply in a warm and genuine way, go over to their blog and return the favor, give them some RT, Like, and +1 love on their stuff).
  4. Write that book and endeavor to deliver that keynote.  ;-)

Good Luck!

The End.

Oh…wait!  Wait!  Please leave a comment :)

 

It’s Easier to be Clever, Critical and Snarky than Helpful

I often feel as though I confess too much here – but…here goes.  Last night I spent time reading Amazon reviews of the CD David Hasselhoff – The Very Best of and the press releases at Concrete Network. Lest I sound judgmental – I enjoy clever.  Really enjoy it.  And the reviews of The VeryContinue Reading

What Paul McCartney and Picasso Can Teach Us about Blogging

On my drive to Dallas, I discovered that XM Radio had a Paul McCartney station.  Band on the Run has been re-mastered and rereleased on its 30th anniversary. In addition to all McCartney songs all the time, the station played an interview with Dustin Hoffman and Paul McCartney.  Hoffman asked McCartney how he wrote songs. Continue Reading

Back to the Basics

About 50 percent of my time is spent writing; writing the blog, writing articles, writing content for my clients to name just a few.  (If you don’t feel like you’ve been writing a lot lately too – there might be a problem.) One of the most instructive experiences of the summer for me was writingContinue Reading

Keep Raising the Bar

In early January, I hopped into a challenge offered by one of my Twitter friends.  It was 100 blog articles in 100 days and we were to use the hash tag #100blogs. While I fell short of 100 in 100 – it was the best thing I could have done for my blog and forContinue Reading

The 4 Writing Energies

The impulse to write comes from some sort of energy.  In his book Write is a Verb, Bill O’Hanlon   identifies four energies that compel us to write:  Blissed, Blessed, Dissed and Pissed. Blissed – The energy is generated from within, you are just so excited or pumped up about something that spontaneously bubbles upContinue Reading

I Wrote a Story about You

Many of you would rather have a root canal without an anesthetic than embrace a schedule of daily writing. That is why I have decided to create a new category here on the blog dedicated to writing.  If you think about it, there are only two ways for you to communicate:  writing and talking.  TheContinue Reading