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Category Archives: Twitter

Dawn’s World Weekly News 3 25 2011

A summary of things that caught my interest this week: I use Google Alerts throughout the day, every day.  Here are some tips on how you might use Google Alerts. We are all content publishers, so How to Easily Write Brilliant Blog Posts by @pushingsocial is a very helpful read. Enlisting the media to helpContinue Reading

Learning From Twitter’s Top 75 Badass Women – @ambercleveland

In February I was thrilled to learn that I had been named to Twitter’s Top 75 Badass Women.  Every Tuesday, I’m going to explore what marketing lessons can be learned from my fellow BAs and share them here. I think I first met Amber on a chat.  Her comments were so positive and genuine thatContinue Reading

Blog Impact for Professional Services Firm

I did some analysis on a client’s blog. The client (B2B) sells software and services.  Average net new sale roughly – $12,000. This grid represents the first 8 months of the blog’s existence.  Month 1 we got 56 hits, so we used that number as the benchmark. When new posts were added to the blog,Continue Reading

Learning From Twitter’s Top 75 Badass Women – @alysdrake

In February I was thrilled to learn that I had been named to Twitter’s Top 75 Badass Women.  Every Tuesday, I’m going to explore what marketing lessons can be learned from my fellow BAs and share them here. I’ve never met @alysdrake from Howell Marketing, but I bet I’d like her a lot and thatContinue Reading

Learning From Twitter’s Top 75 Badass Women – @alyssa_milano

In February I was thrilled to learn that I had been named to Twitter’s Top 75 Badass Women.  Every Tuesday, I’m going to explore what marketing lessons can be learned from my fellow BAs and share them here. When I saw that the next person from the Top 75 was Alyssa Milano, I admit that IContinue Reading

What The Wire Can Teach Us about Social Media

I always love it when my guilty pleasures result in blog articles. One of the most heart-breaking episodes of Season 1 of The Wire is episode 12 “Cleaning Up,” which was written by novelist George Pelecanos.  To my absolute delight, Pelecanos and The Wire creator David Simon do a special feature commentary on this episodeContinue Reading

Marketing Via LinkedIn and Blog Give Best Conversion Rates for Professional Services/Consulting and Technology (Software)

There is a juicy little white paper available from Hubspot called The State of Inbound Marketing that I got when registering  for their webinar.  The white paper contains the findings from a survey conducted by HubSpot in which 644 businesses representing Banking/Insurance/Financial Services; Communications/Media; Higher Education; Manufacturing; Professional Services/Consulting; Retail/Wholesale; Technology (Hardware) and Technology (Software/Biotech)Continue Reading

Learning From Twitter’s Top 75 Badass Women – @adventuregirl

In February I was thrilled to learn that I had been named to Twitter’s Top 75 Badass Women.  Every Tuesday, I’m going to explore what marketing lessons can be learned from my fellow BAs and share them here. Stephanie Michaels is @adventuregirl.  With almost 1.5 million Twitter followers, she has achieved dizzying heights in theContinue Reading

Small Business Marketing Toolkit Pt 5 – Follow Customers and Prospects on Twitter

A great way to accelerate mind share and strengthen relationships with customers and prospects is through Twitter. Fully acknowledging that using Twitter in B2B is challenging, when you look at the data around Twitter, your customers and prospects are here or will be here soon.  Twitter is getting 370,000 new sign ups daily.  There areContinue Reading

Howard Stern Gets Social Media

I’m not a fan of Howard Stern.  I don’t dislike him, it’s just that a lot of his stuff just isn’t for me.  However, a few years ago I was driving to Houston to meet my brother for dinner.  It was right after the Imus “nappy-headed hos” flap, and I was searching around Sirius andContinue Reading