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Category Archives: Small Business Marketing Toolkit

B2B Marketing Fuel: Kanbanflow.com

Dawn Westerberg Consulting uses kanbanflow.com and LOVES it!

What if there was a simple way to:

  • Battle procrastination
  • Better focus
  • Boost mental energy

I’d say, “sign me up”.  And, I did.

While at the Gathering 2012, fellow Duct Tape Marketing consultant Rosie Taylor, Rosie Media, shared this great little (free) application for Google Chrome:  kanbanflow.com.

It’s a very simple dashboard to organize your To Do list that includes a Pomodoro timer.  The Pomodoro method suggests that we are more productive working in 25- minute increments, follow by a 5-minute mental break.

It works for me – it really works for me.  I have seen an immediate increase in my productivity.

The tool presents you with four columns:

  1. To-do
  2. Do today
  3. In progress
  4. Done

You may color code the tasks.  I have a different color for each of my clients and have listed all the projects and tasks in the to do list.  I’ve also included tasks for my business so that I don’t neglect (like I have in the past) making sure that the cobbler’s children have shoes.

Beneath the columns is the button for the timer.  Click on the button, select the task you wish to work on and continue working until the bell rings at the end of 25 minutes.

There is an accountability check – were you able to focus on the task for the full 25 minutes?  If so, press the button.  The timer will then reset for 5 minutes.  Time for you to take a break, grab a Diet Coke, play a game of Scramble with Friends, move the clothes from washer to the dryer – whatever you want.

Extremely simple and attractively designed, this has quickly become my favorite organization tool.

Small Business Marketing Toolkit – The Series

This series highlights tips and strategies for strengthening your marketing and increasing your online visibility so that you can reach the highest number of prospective customers. This will be an ongoing series with more topics to come, but here’s what’s been covered so far: Part 1 – Website Grader How does you website rank onContinue Reading

Small Business Marketing Toolkit Pt 6 – Facebook Ads

Facebook ads are a great way to promote your B2B products and services.  They offer great flexibility, are easy to set up and allow you the ability to target a particular audience to better ensure quality results. But the best news is you can run ads according you your budget and set limits on theContinue Reading

Small Business Marketing Toolkit Pt 5 – Follow Customers and Prospects on Twitter

A great way to accelerate mind share and strengthen relationships with customers and prospects is through Twitter. Fully acknowledging that using Twitter in B2B is challenging, when you look at the data around Twitter, your customers and prospects are here or will be here soon.  Twitter is getting 370,000 new sign ups daily.  There areContinue Reading

Small Business Marketing Toolkit – Pt 4 Newsletter Archives

If you are regularly sending out a newsletter, first let me say congratulations.  It is important to stay in front of your customers and provide them with valuable content. One mistake I see frequently enough to decide to write about it, is websites providing links to past issues of newsletters, under such intriguing titles asContinue Reading

Small Business Marketing Toolkit – Pt 3 Google Alerts

If you could buy only one tool for your small business marketing toolkit that single tool should be Google Alerts.  The good news is – Google Alerts is free.  You will need to set up a gmail account, but that is also free.  On a macro level, you should have Google Alerts set up forContinue Reading

Small Business Marketing Toolkit – Pt 2 Short and Sweet Blog Content

The foundation of your marketing, your website, specifically your blog, is an engine that needs fuel.  Content is that fuel.  Regular, pertinent, helpful content improves your search results and gives your visitors a reason to linger on your site and a reason to return to your site. But what do you write about?  Sometimes inspirationContinue Reading

Small Business Marketing Toolkit – Pt 1 Website Grader

How does you website rank on a scale of zero to 100?  How many links point traffic to your website?  How many pages have been indexed by Google? These are just some of the questions you can have answered at http://website.grader.com a free tool from HubSpot. Your website is the core of your marketing base. Continue Reading