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Category Archives: Public Relations

PR 101 Part 1 – Why Press Releases?

There are at least 3 great reasons for writing, distributing and adding press releases to your web site. For publication:  your press release is picked up and published by a news outlet. For SEO:  adding new content in the form of press releases to your web site provides extra Google juice. For putting your companyContinue Reading

Situational Intelligence, Tiger Woods, Marketing and Public Relations

During lunch I turned on the Golf Channel to see a little bit of Masters coverage and saw the new Tiger Woods/Nike ad. http://www.youtube.com/watch?v=sIYejgkqd0o . As a marketer and a fan of golf, I think he was given very bad advice on this one. With television advertising (as with all advertising, but particularly with TV)Continue Reading

Media Contact and Social Media

Tonight I was putting together a spreadsheet of media contacts and realized (yet again) what unprecedented access and intelligence social media provides. The spreadsheet included media contacts by city and columns for their web sites, Facebook pages, Twitter accounts, LinkedIn, email and phone numbers. I included the traditional email and phone, because currently that isContinue Reading

Free Publicity – Effective PR from a journalist’s point of view

The entire program of content was excellent as usual at SLAAA, but I was most impressed by Jeff Crilley, president and CEO of Real News Public Relations www.realnewspr.com.  A copy of Crilley’s book “Free Publicity” was a lagniappe for the SLAAA attendees in Dallas. I have told many of you the story of my PRContinue Reading