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Category Archives: News

4 6 2012 Dawn’s World Weekly News

A summary of what caught my interest:

I have often said that good marketing is memorable, valuable, and frequent.  It should have the ability to delight the recipients.  The Power to Delight by Jonathon Fields looks at this concept as well with the important reminder “Nobody likes being treated like a foregone conclusion.

Blogging

Blogging is such a powerful tool for B2B marketers and it’s sadly underused.  Have a plan and write down your goals. For as Why You Might Be Your Blog’s Worst Enemy mentions, “your head is a dangerous place for goals to sleep.”

Think like a prospect or a customer when you blog.  What is top of mind with them?  What are the problems they’re wrestling with?  What is confusing for them when they compare products and services?  5 Creative Tips To Increase Blog Traffic And Boost Your Business

I love lists like this – 30 Killer Blog Post Titles For Spring.  It IS hard to write frequently, but when you have a list like this, it often triggers an idea for a post.

Content versus SEO

Whenever I get into a discussion about which is better – content versus SEO – I get worried.  SEO is the invitation to the party, content is the refreshments being served.   Content is the key to developing relationships and return visits.  Get More Targeted Traffic From Google With These 5 Simple Tips.

Baseball is back!  I will be rediscovering my Cardinals as we enter into a season without Tony LaRussa and Albert Pujols.  Was watching the Marlins game and every time the camera went to the Cardinals dug out and I saw Mike Matheny – it was like ‘oh…yeah…Tony’s gone.’  Here is a lovely homage to baseball called Crack.

Are you a fan of The Wire?  Over at my old blog I’m doing an episode by episode review and synopsis.

 

Strategic Marketing 7 Steps Presentation at Lakeway Activity Center

If you’re in the Lake Travis area, I’m doing a marketing presentation on May 19 and I cordially invite you to attend. As part of National Small Business Week I’m presenting a free seminar titled The 7 Steps of Strategic Marketing for Small Business Thursday May 19, 11:30 – 1:00 at the Lakeway Activity Center.  TheContinue Reading

Dawn’s World Weekly News 4 29 2011

A summary of thing that caught my interest this week: @MargieClayman is one of the great minds of social media.  She is a generous practitioner as evidenced by the fact that she invited yours truly to participate in this series.  And I am so glad she did, because it is something that I feel passionatelyContinue Reading

Dawn’s World Weekly News 4 22 11

A summary of things that caught my interest this week: They’re all good, but this article by John Jantsch @ducttape is really good – How to be Really, Really Good at Everything You Do This is both good and entertaining by @MargieClayman Breaking News: You Both Could Be Right How to Add Your LinkedIn ProfileContinue Reading

Dawn’s World Weekly News 4 15 2011

A summary of things that caught my interest this week: Top of the list rule in effect: @MargieClayman continues her engagement series with Why Being a Hero is Good for Business.  I recommend surfing around the other posts in this series – great reading, tremendously valuable advice. With such riveting prose as “If it takesContinue Reading

Dawn’s World Weekly News 4 8 2011

A summary of things that caught my interest: @DaveManzer wrote a fun piece on PR called Go Platinum with these PR Lessons from Rock Stars.  Dave practices what he preaches and these lessons are totally do-able if you are willing to commit. I am always curious about how people approach their work – what toolsContinue Reading

Do Recent Acquisition Moves Signal End of Recession?

Today Anheuser-Busch was trending on Twitter.  When I clicked on the hash tag, I came upon this story:  Anheuser-Busch to buy Goose Island for $38.8 Million. I sent the link to Beloved Son, currently a law student in his second year, former A-B employee, and a SLU graduate with a focus on economics. His comments: Continue Reading

Dawn’s World Weekly News 3 18 2011

A summary of things that caught my interest: Top of the list rule in play – Digital Media Spin points out the importance of etiquette in social media in Where are Your Manners? Social Media Etiquette Goes a Long Way. You’ve worked hard gaining followers, don’t lose them. @MargieClayman is kicking off Women and SocialContinue Reading

Dawn’s World Weekly News 03 11 2011

A summary of things that caught my interest this week: Top of the list rule in play:  7 Incredible People I Know Through Social Media by @TraceTV  - it’s about moving from follower to acquaintance to friend, colleague and customer. Top of the list rule in play:  Trends, tips and advice in this solid roundContinue Reading

Dawn’s World Weekly News 3 4 2011

A summary of things that caught my interest: Top of the List Rule in play:  Small Business News:  Taxation, Social Media and Self-Development Roundup includes a link back to one of my posts.  But plenty of other interesting stuff. “There is no substitute for experience.”  Amen and amen!  Great article, Understanding Your Marketing Basics byContinue Reading