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Category Archives: Google Alerts

B2B Marketing – Google Alerts a Consultant’s Best Friend

I love Google Alerts.  I have Google Alerts set up for my clients, their customers, their competitors, their keywords, my keywords, products, industries, and other areas of interest.

If you are a consultant you know that it would be ideal to have your client completely focused and plugged into working “on” the business when they talk to you.  Reality can be very different.  Due to cash flow pressures and revenue ups and downs, often business owners are so preoccupied with working “in” the business that they don’t share with you the very things that could help you loosen the bottlenecks for them.

Enter Google Alerts.  Often, I find out about key things regarding my clients through Google alerts.  They’ve got a thousand things on their mind and they forget to mention that there’s a new version of software available or a new complementary product or service.

Google Alerts is an indispensible tool in my toolbox.

In addition to helping me keep tabs on my clients, here are some other benefits of Google Alerts:

  • Gives me ideas for blog and thought leadership articles for my site as well as my clients’ sites.
  • When you see a name or website repeatedly showing up under key words, they’re doing something right.  It’s worth investigating their site and seeing if they’re doing something you’re not.
  • Provides ideas and links for Twitter updates.
  • Alerts on prospects allow me to send a note or email congratulating on their news. This differentiates me from competitors who only contact them to ask if they’re ready to spend money.

What do you use Google Alerts for?  Please share your tips and ideas in the comments section.

You might be interested in reading:

Google Alerts for Beginners Part 1 – Customers

Google Alerts for Beginners Part 2 – Set up Alerts for your Vertical/Niche Markets and Key Words


Dawn’s World Weekly News 3 25 2011

A summary of things that caught my interest this week: I use Google Alerts throughout the day, every day.  Here are some tips on how you might use Google Alerts. We are all content publishers, so How to Easily Write Brilliant Blog Posts by @pushingsocial is a very helpful read. Enlisting the media to helpContinue Reading

Google is Changing Buyer Behavior – Has It Changed Your Marketing Behavior?

I will be brutally honest here.  When I speak to friends, colleagues, clients and prospective clients and get on a roll about content – you start to glaze over. I understand.  I know you’d rather be billing for services, or for that matter, seeing to a long overdue root canal without anesthetic, than think aboutContinue Reading

Small Business Marketing Toolkit – Pt 3 Google Alerts

If you could buy only one tool for your small business marketing toolkit that single tool should be Google Alerts.  The good news is – Google Alerts is free.  You will need to set up a gmail account, but that is also free.  On a macro level, you should have Google Alerts set up forContinue Reading

Nurture Marketing Messaging

You’ve worked hard at your inbound and outbound marketing.  You’ve demonstrated that you understand the problems facing your target market, you’ve articulated the pain points and how those challenges are holding back prospective customers from taking their business to the next level.  They’ve read the blog post, registered for the webinar, attended the webinar, butContinue Reading

Google Alerts for Beginners Part 2 – Set up Alerts for your Vertical/Niche Markets and Key Words

Now that I have been using Google Alerts for a year or so, I reflect on life before Google Alerts and conclude that I was thrashing in the dark.  I use Google Alerts for my business and as a way to be more effective for my clients.  It’s a marketing person’s best friend.  It’s amazingContinue Reading

Google Alerts for Beginners Part 1 – Customers

Keeping up with your customers is a great way of maintaining loyalty.  Google Alerts can provide you with important information about your customers that arm you with great data for keeping the conversation fresh and the relationship strong. Set up a Google Alert for every customer – both company name and contact name. News ofContinue Reading