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Category Archives: Facebook

Small Business Marketing Toolkit Pt 6 – Facebook Ads

Facebook ads are a great way to promote your B2B products and services.  They offer great flexibility, are easy to set up and allow you the ability to target a particular audience to better ensure quality results.

But the best news is you can run ads according you your budget and set limits on the total spend.

You don’t get a lot of space for these ads, so put some thought into the message and headlines – copy needs to be clear and appealing.

On your Facebook page, scroll all the way down to the bottom and click “Advertising” – you will be brought to a page to set up payment and create the campaign with an ad creation wizard.

Let me take you through the steps I took:

Create a campaign name.  This is just for your results dashboard and nothing that the public sees.  It is helpful if you have different offers, different messages.  I called mine “eBook offer.”

Select the URL you’d like the ad to link to.  This can be your Facebook page or an external site.  I wanted clicks to go to my website so I selected “external” and entered http://dawnwesterberg.com/2011/04/16/marketing-failing/

Create the ad Headline.  Mine was “Results-driven Marketing” – and I think I maxed out the characters available, so care needs to be taken in selecting a headline.

Create the message.  Mine was “This free download helps you determine why your marketing isn’t delivering the desired results.”

You can upload a picture for your ad – you could use your logo, which I’ve done in the past; this time I went with a colorful image that matched the landing page.

You can pick the duration and the maximum dollar amount per day.  Since I’ve run ads in the past, I knew that I’ve never exceeded $25/day – so I’m going with $25/day from 4/16 – 5/1, 2011.

You can select the countries or cities or states you’d like your ad to run in.  I have clients in Texas, Missouri and Minnesota; and I’d like to develop a presence in New Mexico, so I’ve selected these four states for my campaign.

Note: on the right hand side of your screen, as you select the different filters, Facebook will adjust the number of people that fit your description.

You can filter who will see your ads by Male or Female.  I market to both, but if you have a product or service that is specific to men or women, this is a great feature.  You have choice of age ranges:  I’ve picked 30 – 60.  Finally, you can pick title or other descriptions.  I selected “Small Business Owner.”

Just that quickly, your ad campaign is complete.  The ad does not launch immediately as Facebook will review the ad.  But mine was up in less than 24 hours.

As of this moment:  I’ve had 20,694 impressions and 4 click through that have cost me $5.46 out of my $25 daily budget.  I’ll keep you posted on the results.



B2B 10 Marketing Tips for Winning on the New Leveled Playing Field

I was rereading the excellent book Differentiate Or Die which burst onto every marketers book shelf (and this is hard to believe) 11 years ago.  While the reality of how important differentiation is to your competitive position remains the same, the environment in which you must market that differentiation has changed radically.  Consider the followingContinue Reading

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I sat in on a great presentation by IdealWare yesterday.  They had surveyed nonprofit’s on their use of Social Media and presented the results.  It was an enlightening and well delivered presentation. One of the statistics that caught my attention was that the nonprofits surveyed were much less excited about their blogs than their FacebookContinue Reading

Twitter for Beginners Part 15 -Twitter is Officially Mainstream

I love sports.  I watch ESPN and listen to sports talk radio on a daily basis.  Last week, while watching and listening, a non-sports-related thought occurred:  Twitter is officially mainstream. The actual story revolved around the “karma is a b” tweet that was sent from LeBron James’s Twitter account.  It struck me that not only wasContinue Reading

Dawn’s World Weekly News 11 19 2010

A summary of things that caught my interest this week: @MAS90guru was an enormous help to me when I began social media and blogging.  Yes, you have him to thank or blame! 😉  He shared this story earlier in the week VARS Who Don’t Adopt Social Media Could Lose Influencer Role. Is Facebook advertising effective? Continue Reading

Nonprofits, Facebook, Best Practices, and What a Difference It All Can Make

This is a guest post by Megan Knight, intern at Dawn Westerberg Consulting LLC Facebook is an internet phenomenon, with over 500 million active users; it is the largest social networking site to date.   Not only is Facebook populated, but it’s utilized.  Each month, a reported average of 700 billion minutes is spent on theContinue Reading

Social Media & Nonprofits: How Social Media Can Help

This is a guest post by Megan Knight, intern at Dawn Westerberg Consulting LLC If you work for a nonprofit organization you know how tough it can be to get your organization’s mission across to the thousands of people that need to hear it.  Most nonprofits struggle with tons of limitations ranging from financial constraintsContinue Reading

B2B Lead Generation Part 1: Rule Of Three

As a marketing consultant, I get the panic call frequently.  A business owner has wrapped up a large project and is getting around to checking on other areas of the business only to discover the pipeline is anemic or empty.  “We need to find business and we need to find it now” is the gistContinue Reading

Twitter for Beginners Part 8 – Add Facebook Column to TweetDeck Stream

I was asked about this at ITA and from Mom_Corps – how do you add a Facebook column to your TweetDeck Stream.  There are several versions of TweetDeck out there, but this is how it works on the version I’m using v0.33.2: 1.  Launch TweetDeck 2.  Click on “settings” – the little icon that looksContinue Reading

Facebook for Beginners – Part 1

“Michael, we’re bigger than U.S. Steel.” Something remarkable happened in mid March:  the most visited site on the internet for the week of March 8 – 14 was Facebook, not Google.  More on this here:  http://www.yousaytoo.com/facebook-is-bigger-than-google-in-usa/224067 Over the weekend, while doing my blog reading, a similar theme kept coming up: a proficiency in social mediaContinue Reading