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Category Archives: Dawn’s World

4 20 2012 Dawn’s World Weekly News

A summary of things that caught my attention this week:

Margie Clayman’s blog celebrated its second birthday.  Margie has been featured in these weekly updated frequently, and I find it hard to believe that I’ve only been reading her for two years.  I hope she continues writing for many more years.

Google+ and the cool kids.  Why Google+ Needs to be Jay-Z  Great points by Mark Schaeffer – I’ve been hanging in with Google+ for a while and it just doesn’t have a “feel.”  My Facebook stream has a certain feel, my Twitter stream has a certain feel, even starchy LinkedIn has a feel.  My experience on Google+ has been very sterile and quiet so far.

Content Marketing:  6 Steps to sell it in by Michael Brenner.  Be sure to read the article and take a look at the slides (especially 2-4).  Content marketing is so so very very important for B2Bs.

Small talk is important.  Know Like and Trust applies to successful acquaintanceships as much as marketing. How to Come Up with Good Conversation Topics.

I hope to finish my series on Season 1 of The Wire this weekend.  If you are a fan, please stop by my other blog and let me know what you think of the series.


4 13 2012 Dawn’s World Weekly News

A summary of things that caught my interest the past week: Bald Barbie and the myth that social media is frivolous.  Mattel blows it. One of the things that struck me when I went to see Tinker Tailor Soldier Spy – is that I have more technology in my purse than master spy George SmileyContinue Reading

B2B Marketing – Should Brands Take Stands?

When I first read Scott Goodson’s article The Age of Uprising, Brand Movement, And Ad Backlashes, it made my stomach hurt.  It sounded so rash to me. Upon re-reading I don’t have a firm opinion on do I accept or reject this theory.  I just have a bunch of questions and concerns. Do we wantContinue Reading

4 6 2012 Dawn’s World Weekly News

A summary of what caught my interest: I have often said that good marketing is memorable, valuable, and frequent.  It should have the ability to delight the recipients.  The Power to Delight by Jonathon Fields looks at this concept as well with the important reminder “Nobody likes being treated like a foregone conclusion. Blogging BloggingContinue Reading

3 30 2012 Dawn’s World Weekly News

A summary of things that caught my interest: Best news of the week: there will be a sequel to Anchorman: The Legend of Ron Burgundy In other news… Does Free Content Cannibalize Your Paid Consulting?  You know how I’m always preaching on the importance of compelling content for B2Bs – this is a nice meatyContinue Reading

3 23 12 Dawn’s World Weekly News

A summary of things around the web that caught my attention: Over at my other blog http://dwesterberg.wordpress.com/ I’ve thrown myself into a labor of love, an episode-by-episode summary and review of The Wire Season 1.  I consider The Wire to be in the holy trinity of TV series along with The Sopranos and Breaking Bad.Continue Reading

Rewards Programs – Sincere Acknowledgement Or Bait For Hard Sell?

I’ve added PunchTab to my website to reward visitors. As I was working with my web designer Stewart Design to get this set up, I felt some hesitation – would this feel like a sleazy attempt to get information?  Would being asked to sign in irritate visitors? I do want to reward genuine fans ofContinue Reading

Cement Trucks Sporting a Familiar Look

I found this photo over at Big Bang Studio and it reminded me of my logo.  There’s something admirable in heavy equipment finding its inner whimsy. When was the last time you had fun and really enjoyed the process of marketing, branding, and communicating with you ideal prospects?  If it has been so long youContinue Reading

Resistance, Rudeness, Rejection – Clutter on the Way to a Breakthrough

    I was on a chat recently where someone left a parting Tweet that was the equivalent of leaving a steaming dump on someone else’s living room carpet.  “You mental midgets aren’t giving ME what I need so I am going to take MY glorious presence elsewhere!”  (I’m paraphrasing – but it was justContinue Reading

Good for American Airlines

I have traveled more than 2 million miles on American Airlines.  When I read about Alec Baldwin’s behavior on the plane and then using the pulpit of Saturday Night Live to blast American Airlines – my disgust with him won’t go away. Here is American Airlines take on the incident. Baldwin didn’t want to turnContinue Reading