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Category Archives: Customer Experience

In Small Business Marketing Relentless is the New Black

Earlier today I saw a Tweet by Tom Peters, which I wish I would have favorited, which said something along the lines that relentless was the secret sauce of success.  I couldn’t agree more. You have to be relentless in creating an extraordinary customer experience.  You have to be relentless in learning and using newContinue Reading

Dawn’s World Weekly News 1 14 2011

A summary of things that caught my interest this week: How do you become emotionally ready to accept that success you’ve seen others accept with ease? How do you stop yourself from thinking it won’t last? For someone whose narrative has become I can’t, I won’t, and I don’t, when does the expectation of aContinue Reading

What Do Your Donors and Customers Think about Your Scrimping?

The old saw “penny wise and pound foolish” is a favorite of mine.  But then I am a marketing person – bent on spending money and killing trees. (A joke.) A number of years ago, I was at a DMA Not-for-Profit Conference where a presenter was talking about the difference between Baby Boomer donors andContinue Reading

Dawn’s World Weekly News 12 17 2010

A summary of things that caught my interest this week: How to Fail at Blog Promotion by @margieclayman What I’ve Learned about Managing Followers on Twitter by @writerchanelle SEO Success for your Blog in 10 Easy Steps by @markwschaefer 13 Characteristics of Successful Digital Schmoozers Ban This Language From Your Customer Service Vocabulary Before clickingContinue Reading

The New Small and Why I Can Never Go Back to Big

I am slowly reading The New Small by Phil Simon.  The reason it is slow going is that every page has something that stops me in my tracks and inspires me to scribble down notes.  If nothing else, I am so very grateful to Phil for inspiring my writing. His introduction addresses the question HowContinue Reading

Street Smarts and How You Could Be Overlooking Your Greatest Strength

I had a conversation with the IT Director of a large nonprofit that was incredibly illuminating.  He was the veteran of dozens of ERP/Accounting systems and knew his stuff.  He was also refreshingly open about failed implementations as he was about successful implementations.  So his credibility with me was off the charts – anyone willingContinue Reading

Brand Spanking Dated

As you can see, my dry cleaner hasn’t changed their look in 50 plus years.  I have to admit, it captures my imagination – particularly the look on the kitten’s face.  And I wonder – is this the result of “this is the way we’ve always done it” thinking?  Or is this the result ofContinue Reading

Google Alerts for Beginners Part 1 – Customers

Keeping up with your customers is a great way of maintaining loyalty.  Google Alerts can provide you with important information about your customers that arm you with great data for keeping the conversation fresh and the relationship strong. Set up a Google Alert for every customer – both company name and contact name. News ofContinue Reading

I’ve Got a Number in Mind

Let’s just say I have a number in mind and I haven’t hit it yet. Ryan Bingham, Up In the Air We look to numbers to show us progress, to serve as a gauge of how far we’ve come, and the remaining miles in the journey. I’ve worked with a lot of numbers and they servedContinue Reading

Social Media, Customer-Centric, and #IMCchat

I don’t think I get it. My purpose in writing this post is to get further clarification on some ideas that were flying around on #IMCchat.  I would like to admit right now that it may very well be that I do not understand the concepts completely.  And there is also the issue of theContinue Reading