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Category Archives: Consulting

B2B Marketing Fuel: Kanbanflow.com

Dawn Westerberg Consulting uses kanbanflow.com and LOVES it!

What if there was a simple way to:

  • Battle procrastination
  • Better focus
  • Boost mental energy

I’d say, “sign me up”.  And, I did.

While at the Gathering 2012, fellow Duct Tape Marketing consultant Rosie Taylor, Rosie Media, shared this great little (free) application for Google Chrome:  kanbanflow.com.

It’s a very simple dashboard to organize your To Do list that includes a Pomodoro timer.  The Pomodoro method suggests that we are more productive working in 25- minute increments, follow by a 5-minute mental break.

It works for me – it really works for me.  I have seen an immediate increase in my productivity.

The tool presents you with four columns:

  1. To-do
  2. Do today
  3. In progress
  4. Done

You may color code the tasks.  I have a different color for each of my clients and have listed all the projects and tasks in the to do list.  I’ve also included tasks for my business so that I don’t neglect (like I have in the past) making sure that the cobbler’s children have shoes.

Beneath the columns is the button for the timer.  Click on the button, select the task you wish to work on and continue working until the bell rings at the end of 25 minutes.

There is an accountability check – were you able to focus on the task for the full 25 minutes?  If so, press the button.  The timer will then reset for 5 minutes.  Time for you to take a break, grab a Diet Coke, play a game of Scramble with Friends, move the clothes from washer to the dryer – whatever you want.

Extremely simple and attractively designed, this has quickly become my favorite organization tool.

B2B Marketing – Don’t Let Expertise Get In The Way Of Enthusiasm

“Great question!” I have a client who has an infectious way of saying “Great question!”  It’s not a crutch.  So many of us say “Great question” and without a breath proceed to address the question in a methodical way – kind of like checking something off of a To Do list.  But he enthuses aboutContinue Reading

B2B Marketing – Get Clients By Understanding Who You Want To Get

Identifying Ideal Clients is one of the more difficult exercises I go through with business owners.  The demographics part is relatively easy and comprised of SIC codes, size of business, location, and title of decision maker.  Listing the demographics is logical. It’s when I ask about the psychographics that I begin to lose them orContinue Reading

B2B Marketing – Google Alerts a Consultant’s Best Friend

I love Google Alerts.  I have Google Alerts set up for my clients, their customers, their competitors, their keywords, my keywords, products, industries, and other areas of interest. If you are a consultant you know that it would be ideal to have your client completely focused and plugged into working “on” the business when theyContinue Reading

B2B Marketing – 8 Characteristics of a Good Consultant

Knowledge of strengths and weaknesses Ability to work independently Insatiable thirst for knowledge Strong persuasive salesperson Charisma Curious, diagnostic approach Values time Strong business sense These 8 characteristics were the center of a presentation given by Cidnee Stephen at the Duct Tape Marketing Gathering 2011.  I found it very helpful to review these characteristics andContinue Reading

B2B Marketing One Click From Oblivion

A comment from Linda Shillingburg (on Twitter at  @lindamshi) at Open Systems inspired this post: The scariest part for me (and our VP of Marketing) is what you said here, “…if they go to your site and don’t see what they need – you’re a click away from oblivion.” We were discussing the info weContinue Reading

B2B Marketing The Never-ending Challenge: Working On vs. Working In Your Business

It occurred to me this morning that I am not caught up from the last event I attended as I prepare to leave for another two day event and one of the things I have to do before I leave is make arrangements for another event coming up in July. One thing I do know: Continue Reading

Dawn’s World Weekly News 6 10 2011

A summary of things that caught my interest: Referrals – I love them.  I bet you do too.  Why don’t we have more?  Because we don’t make referrals our priority.  Joanne Black writes on how to Adopt a Targeted Referral Strategy. The following inspired a lot of thought: “Before I started my own business, IContinue Reading

Sorry Seems to be the Hardest Word

We all make mistakes.  It’s how we react to mistakes that separate the professionals from the hacks.  That’s why I loved Jay Shepherd’s Small Firms, Big Lawyers: Sorry About This Post. Shepherd gives 8 points of advice: Own the mistake Say “I’m sorry” Don’t make you sorry conditional Don’t be defensive Offer a brief explanation,Continue Reading

Code is Law: Does Anyone Get This Yet?

Thanks to @michellegolden for sharing Outstanding keynote yesterday by Larry Lessig at #ABATechshow : Code is Law: Does Anyone Get This Yet? WATCH & SHARE!