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Category Archives: NonFiction

Find The Lost Dollars

Find the lost dollarsWhen at ITA I had the chance to talk briefly with June Jewell, CPA and discovered that she had published a book!  I ordered from amazon and have been enjoying sneaking in a couple pages in between phone calls – really enjoying it!

B2B Marketing – Avoiding the Dangers of Lowest Common Denominator Thinking

We are living in the midst of much change.  In addition to the astounding developments in technology, we are also on the brink of generational upheaval – the retirement of the Baby Boomers over the next 7 to 10 years.  That will be a seismic change.  It’s not a matter if, it’s a matter ofContinue Reading

Book Review: The Advantage – Why Organizational Health Trumps Everything Else In Business by Patrick Lencioni

When I began reading Lencioni’s book, sparks were flying from my high lighter and I was chanting “Yep, yep, yep!” From the promotional material accompanying the book: “What is organizational health?  An organization is healthy when it’s whole, consistent and complete, when its management, operations, strategy and culture fit together and make sense.  You knowContinue Reading

Do The Work! A Book for B2B Strong, Silent Types

Since attending the Duct Tape Marketing Gathering over a month ago, I’ve been carrying around Steven Pressfield’s Do The Work. The book came in a bag of goodies that was left in each Duct Tape Marketing Consultant’s hotel room. I had never heard of it before. The name Steven Pressfield did not ring a bell.Continue Reading

The Age of the Platform

There aren’t many days where I see repeated references to the Gang of Four.  But today was such a day. (I’m reading  The Man from Beijing by Henning Mankell which mentions the Gang of Four (Jiang Qing, Zhang Chunqiao, Yao Wenyuan, and Wang Hongwen), Chinese Communists Party members who were charged with treason following Mao’sContinue Reading

The Psychology of Optimal Experience: Flow

Everyone I talk to knows exactly what Flow is – the experience of being so deeply involved in something (tennis, writing a brief, creating a software interface) that everything else melts away and you are in this wonderful state of high performance and creativity. The reason I’ve been talking about Flow with friends and clientsContinue Reading

Lost and Found – Another Gift from Limitations

I got a text message from my brother “I’m in College Station, meet for dinner?” Once the arrangements, directions, time was set up, I wrapped up the stuff I was working on and left the house in plenty of time to get some cash and stop at Barnes and Noble to pick up an audioContinue Reading

Do Recent Acquisition Moves Signal End of Recession?

Today Anheuser-Busch was trending on Twitter.  When I clicked on the hash tag, I came upon this story:  Anheuser-Busch to buy Goose Island for $38.8 Million. I sent the link to Beloved Son, currently a law student in his second year, former A-B employee, and a SLU graduate with a focus on economics. His comments: Continue Reading

Best of 2010 – In the Category of Non-Fiction

These are in no particular order – I highly recommend all of them.  Notice that every single author on this list has a twitter ID?  I follow all these people and the only one who isn’t real active on Twitter is Julie MacIntosh, which I’m bummed about – but you can enjoy her considerable talentContinue Reading

Dawn’s World Weekly News 12 10 2010

A summary of what caught my interest this week: As has always been the strict and unyielding policy here, any post that mentions me is sent right to the top of this highly prestigious list.  It is only a matter of time before these writers are featured on national TV, keynoting the must-attend conference ofContinue Reading