In February I was thrilled to learn that I had been named to Twitter’s Top 75 Badass Women. Every Tuesday, I’m going to explore what marketing lessons can be learned from my fellow BAs and share them here.
It struck me when I was perusing Diane (and Steve) Brogan’s blog – how powerful blogs are. In Duct Tape Marketing we talk about the Know-Like-Trust-Try-Buy-Repeat-Refer continuum that customers need to go through for you to have an enthusiastic and positive relationship.
A blog that is relate-able, interesting, and genuine does a lot to fast forward the relationship and encourage repeat visits which in turn strengthen that initial perception. Mom Pop Pow! delivers on all accounts.
When I read about the Fondant project – I was immediately taken back to when Beloved Son was little and loved the “projects” he and his Gramma did together. My mother could make things fascinating for him unlike anyone else.
Then I read the post Cats in High Places. As a dog person, I had to nod my head in agreement when the post noted “They are less work than dogs. There is no need to take a cat for a walk.” My morning ritual of starting the coffee, booting the laptop, and throwing on something so that I can take my dog for a walk is always accompanied by whimpering, circling and waiting by the door with escalating barks.
I then watched the book review on The Priest’s Graveyard. Jotted down the title and author. Chuckled when I saw one of the cats behind Diane and Steve – not at all interested in what they were doing – perhaps looking for a high place in which to perch?
After this quick morning tour, I had the feeling that if I were to meet Diane and Steve – we would have tons to talk about. I know I would like them.
I will grant you that B2B blogs are a little different. But, I would argue, only a little different – with emphasis on the “little.” I’ve often said that I’ve lost customers because of my blog for all the right reasons and I’ve gained customers because of my blog for all the right reasons. It’s the second half of the equation that is important. The right customers for the right reasons will have the same experience that I had at Mom Pop Pow! They will have the feeling that you and they have much to talk about. They will know, like and trust you. They will enter into the relationship warm – because they already have a sense of how relate-able, interesting, and genuine you are.