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Category Archives: B2B

B2B Marketing – 5 Ways to Own the First Page of Google When Your Company Name is Searched

Have you Googled your company name lately?  Go ahead and do it now by clicking here.  I’ll wait for you.   Were you surprised at what you found?   It’s important that when your company name is Googled that all of the entries in the first page belong to your company. Here are 5 B2B MarketingContinue Reading

Step 3 – 10 Ways To Make Social Media Marketing Easy for B2B Sales-Driven Companies

Two of the fastest growing social media sites are Instagram and Pinterest.  The light bulb went on over my head as to the power of these platforms last May.  I had taken my niece shopping for clothes at Justice, her favorite store.  Upon returning home, she laid out all of the items we had bought,Continue Reading

Marketing Intern Wanted – B2B Marketing Consultancy

I’m hiring.  This is a paid internship ($10/hour) 10-20 hours each week and it is virtual (there is no office to report to). This internship will give you experience in: Online marketing Press Release writing Business writing Social Media Time Management I am a hands off, encouraging but busy business owner.  I will meet withContinue Reading

Step 2 – 10 Ways To Make Social Media Marketing Easy for B2B Sales-Driven Companies

This is the second in a 10 part series.  You may read Step #1 here. There are literally hundreds and hundred of social media platforms.  There are so many option that companies exist, knowem.com for example, that for $649 will complete 300 social media profiles for you. So where do you start? Step #2 –Continue Reading

Step 1 – 10 Ways To Make Social Media Marketing Easy for B2B Sales-Driven Companies

Is social media just a lot of noise or is it a legitimate way to reach key audiences?  In this session we’ll cover the ways to make Social Media a business tool and a way to increase your brand awareness and participate in conversations that help prospective customers know, like, and trust you. #1 –Continue Reading

B2B Marketing Secret: You’ve Got To Be Different When It’s All About The Same

When it’s all about the same in the eyes of your prospects, and you find yourself one of many, it’s time to take a step back and examine your marketing. I came across this quote from David Ogilvy in a Copyblogger article 13 Timeless Lessons from the Father of Advertising: “There isn’t any significant differenceContinue Reading

No More Cold Calling

Thanks to Joanne Black, I will have excellent listening material for my drive to Dallas on Sunday.  Check out her website:  http://www.nomorecoldcalling.com/

B2B Marketing Emergency Lead Generation (video)

Emergency Lead Generation 5-7-13 11.59 AM from Dawn Westerberg on Vimeo.

B2B Marketing You Can’t Automate Trust

Automated tweets.  Automated nurture marketing.  eMail blasts.  Auto-reponders.  Set it and forget it marketing. Lead generation tactics that don’t generate leads Buy a list of strangers, pour them into a tool, flip a switch and wait for the conversions.  B2B business owners seem to want cheap, automated ways to market to strangers – but thatContinue Reading

Find The Lost Dollars

When at ITA I had the chance to talk briefly with June Jewell, CPA and discovered that she had published a book!  I ordered from amazon and have been enjoying sneaking in a couple pages in between phone calls – really enjoying it!