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Author Archives: Dawn Westerberg

DCPA17 Keynote AI Making Things Smarter

DCPA17 Keynote AI Making Things SmarterDCPA17 Keynote AI Making Things Smarter: Leon Katsnelson, self described CTO, Entrepreneur, Big Data junkie, Data Science innovator, Cloud, Blockchain curious, Mentor, Educator, and Speaker took the stage at DCPA17 to discuss ‘AI and what it means for CPAs’.

DCPA17 Keynote AI Making Things Smarter

Demonstrating where AI was already making an impact in products (and people’s lives) a certain refrain became established: AI makes stethoscopes smarter, AI makes syringes smarter, AI makes fraud detection processes smarter, AI makes T&E management smarter.

You get the picture. It reminded me of an old, old, old BASF advertising campaign, “We don’t make ______, we make _____ better.”

Similarly, Katsnelson summarized his presentation this way “Take X and add AI.”

He went on to say that machine learning is like a rocket engine and data is the rocket fuel.

As he points out, thought leaders like Jeff Bezos, Jack Ma, Sundar Pichai, and Mark Cuban are taking AI seriously and he quotes Cuban as saying the next trillionaire will be made thanks to AI.”

In a recent Tech Target article, ‘Using AI for finance is easy to image, but hard to do,’ Katsnelson shared these observations:

At the least, AI has already started shifting the role of CFOs, said IBM’s Katsnelson. Previously, he said, the expectation of a CFO was to keep accounts straight and be aware of potential regulatory and compliance issues.

“They focused on product rather than outcome,” he said. With AI and other technologies, “there’s an expectation to also be the driver of business strategy. You can’t survive by being efficient only.”

Cloud Serves as the Gateway to Emerging Technology

Cloud Serves as the Gateway to Emerging Technology

I wrote a special report for Nonprofit Technology News. I spoke with executives from the major nonprofit accounting solution publishers to get their take on which technologies are likely to show up in an accounting department near you. Cloud Serves as the Gateway to Emerging Technology What is most likely the new next thing inContinue Reading

Referrals – The #1 Marketing Action That Will Make 2018 a Success for Your Business

Referrals – The #1 Marketing Action That Will Make 2018 a Success for Your Business

Most everyone is at least thinking about their 2018 business plan. What will be the key marketing activities you will rely on to make 2018 a more profitable year? As you list these activities is there a creeping sense of déjà vu? You’ve dutifully made marketing plans in the past, but the business gets inContinue Reading

How to Grab the Attention of Your B2B Prospects? Relieve the Pain.

It takes about seven impressions for your brand to have any sort of mindshare with your ideal prospects.  That’s what the late Jay Conrad Levinson stated in a keynote I attended a number of years ago.  He followed up that statement with “but you have to recognize that two out of three times they’re notContinue Reading

Endowment Accounting Survey Should Raise Some Eyebrows

Endowment Accounting Survey Should Raise Some Eyebrows

More and more nonprofits are looking to endowments as a means to diversify their sources of funding. Endowments have long been a favorite funding tool for institutions of higher learning. Whether a nonprofit is new to endowment management or has been managing endowments for decades, a recent survey commissioned by AccuFund and conducted by Nonprofit-PROContinue Reading

Why Nonprofits Need to Invest in Fund Accounting Technology

Why Nonprofits Need to Invest in Fund Accounting Technology

When applying for grants, all nonprofits face fierce competition. A recent survey of nonprofit executives reported that a major concern among nonprofit leaders was the concurrent increase in demand for nonprofit services and decrease in available funds for services. Accelerate Grants for fund accounting are available in 2015 Simply put – fewer grants means heightenedContinue Reading

Renewable Referrals on Duct Tape Marketing Podcast

It was fun to sit down with John Jantsch and talk about referrals.  John was kind enough to have me, and co-authors Kelly Weppler and Rosie Taylor as guests on his weekly podcast. You can listen to the podcast here. How healthy is your channel of referral partners? In the big picture of lead generation,Continue Reading

Renewable Referrals now available on Amazon

The book has been published!  It’s available on amazon.com. If you’d like a better blueprint for a lucrative source of referrals than say, asking each of your customers for three names, then you’ll benefit from Renewable Referrals. I’m honored to report that John Jantsch, author of The Referral Engine, The Commitment Engine, Duct Tape SalesContinue Reading

B2B Website Design 7 Tips and Warnings

For successful B2Bs, the hub of their marketing should be their website. All of your marketing efforts – inbound and outbound, direct mail and email, social media, etc. – should be driving traffic to your website. That means you website should provide a good visitor experience, should have visible calls to action, and should beContinue Reading

How Can a B2B Technology Company Give Free Trials?

How Can a B2B Technology Company Give Free Trials?

The seven stages of the Marketing Hourglass are Know Like Trust Try Buy Repeat Refer.  When you sell a high-end solution, creating content or deliverables for the ‘Try’ step can be challenging. Chances are you’ve investigated a solution for your own business where there is s free version and paid versions.  The intent is simple: Continue Reading