Why The Beatles? Sage Intacct MVP Partner Marketing 2018
Differentiation. In order to stand out among a long hallway of exhibitors, Cheryl Strege, Skip Reardon, and I dressed as The Beatles circa Sgt. Pepper’s Lonely Hearts Club Band. Cheryl was Ringo, Skip was Paul, I was John, and George…well he was in India and sent his regrets. (Last year we attended as The Three Amigos.)
I provide outsourced marketing services for software companies, software VARS, and Outsourced Accounting Services Firms sometimes known as BPOs. I recommend a two tiered, integrated marketing approach that combines today’s best practices of inbound, outbound, and referral marketing.
Referral Marketing – Sage Intacct MVP Partner Marketing 2018
I presented some points on building a consistent referral marketing regimen within the firm as a means of building a pipeline of highly qualified leads that tend to close much faster than leads that come from other marketing tactics.
It was invigorating to see the enthusiasm for making a commitment to marketing.