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Renewable Referrals on Duct Tape Marketing Podcast

Renewable ReferralsIt was fun to sit down with John Jantsch and talk about referrals.  John was kind enough to have me, and co-authors Kelly Weppler and Rosie Taylor as guests on his weekly podcast.

You can listen to the podcast here.

How healthy is your channel of referral partners? In the big picture of lead generation, I see referral relationship and a solid, consistent marketing plan as the yin and yang of healthy revenue flow. Referrals generate short term revenue, while executing monthly marketing campaigns according to strategy develops long term revenue.

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