wordpress com stats plugin

B2B Marketing – Secret to Successful Marketing in 36 Words

So here it is…the ultimate formula in 36 words and 6 bullets:

  • Identify your ideal target market.
  • Demonstrate you understand the problem(s) your ideal target market faces.
  • Present your solution.
  • Share the results (success) of your solution.
  • Explain what makes you different.
  • Provide a meaningful call to action.

The first thing you will notice is that no tactics are involved.  If you nail these 3 steps, whatever tactics you use will work.

If you can’t fulfill these six steps – do not capitalize SEO, do not invest in re-designing your website – don’t spend money on anything.  Be clear on these six steps and then chose the tactics based on how your ideal target market prefers to receive information.

4 Responses to B2B Marketing – Secret to Successful Marketing in 36 Words

  1. Mack Powers says:

    Dawn,

    Concise and accurate. Reading this short post made me consider several items that I need to improve in my marketing.

    Mack

  2. [...] work required figuring out all that is involved in the sales process but I like how succinctly that Dawn Westerberg has summed it up in her “Secret to successful marketing in 36 words”.  I know that this blog [...]

  3. [...] See the original article from Dawn Westerberg regarding “how to be a saleperson“ [...]

Leave a reply

* Copy This Password *

* Type Or Paste Password Here *