- Identify your ideal target market.
- Demonstrate you understand the problem(s) your ideal target market faces.
- Present your solution.
- Share the results (success) of your solution.
- Explain what makes you different.
- Provide a meaningful call to action.
The first thing you will notice is that no tactics are involved. If you nail these 3 steps, whatever tactics you use will work.
If you can’t fulfill these six steps – do not capitalize SEO, do not invest in re-designing your website – don’t spend money on anything. Be clear on these six steps and then chose the tactics based on how your ideal target market prefers to receive information.