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4 13 2012 Dawn’s World Weekly News

A summary of things that caught my interest the past week:

Bald Barbie and the myth that social media is frivolous.  Mattel blows it.

One of the things that struck me when I went to see Tinker Tailor Soldier Spy – is that I have more technology in my purse than master spy George Smiley had in his career.  In a great blog post, Jim Mitchem talks about how technology has changed Marketing in This Ain’t Your Daddy’s Marketing Dept.

Why am I always pimping WordPress?  There’s no money in it for me – so technically it’s not pimping.  Anecdotally, with all content being fairly equal, my clients on WordPress do better than clients on other platforms.  Also, WordPress is so easy.  Big plus in my book.  And, you can walk outside your door, throw a rock and hit a WordPress developer or designer.  I can’t stand it when I see a company held hostage by a webmaster.  If that last sentence reminded you of a request you gave to your webmaster a couple of weeks ago that still hasn’t been delivered, think about WordPress.  13 Advantages of WordPress CMS.

Here’s a fun infographic on body language.

What’s John Jantsch’s description of Social Media?  “It’s not a stand-alone or even add-on activity, it’s a layer that allows you to do what you’re already doing more efficiently and effectively. Taken in that light and done with intention, there should never be a question about the payoff – it’s practically guaranteed.”

Book Review:  No BS Social Media  – While I haven’t ready the book (yet) Margie Clayman has – and I agree with her comments regarding Social Media and Traditional Marketing.  It’s not either/or it’s both/and.  Free tip:  Do both/and strategically.

I’m up to Episode 11 of Season 1 of The Wire over on the old blog.  I’m looking at each episode sharing highlights, comments, and video.  If you’re a fan of The Wire, I’d love to know what you think.


2 Responses to 4 13 2012 Dawn’s World Weekly News

  1. Gwen says:

    Great finds this week, Dawn! I especially like your comments about using WordPress. Small businesses don’t have to be at the mercy of a web designer after they launch or redesign a website. I’ve heard too many stories of biz owners who have spent big bucks — as well as waited a long time — for what should be a quick website update. With WP you can do it yourself –and the functionality with plugins is crazy amazing!

    We can develop landing pages and custom forms — it’s really amazing what you can do now with WordPress.

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