Best news of the week: there will be a sequel to Anchorman: The Legend of Ron Burgundy
In other news…
Does Free Content Cannibalize Your Paid Consulting? You know how I’m always preaching on the importance of compelling content for B2Bs – this is a nice meaty article that lays it all out.
The Difference Between Popularity and Influence Online – We instinctively put a lot of weight on quantity versus quality. When engaging online, it’s more important to remember that influence is the trump card.
Can It Get Any Stranger? When we continue to do things that just aren’t working.
Seek Introductions, Not Referrals – Referrals are a precious gift. And I’ve always been a bit queasy about “strategies” that have you asking things like “If you are happy with our work, please validate that by giving me three referrals.” You’re putting people on the spot. They’re panicked. They’re not thinking clearly. If, instead of begging off, they do give you three names, it’s probably off the top of their head and not the qualified gems that referrals, in their purest form, are. I like the approach of introductions. Let’s get to know one another first – we’ll then be in a position to determine if there’s a match.
Fan of The Wire?
Over at the old blog, which I’ve repurposed to be non-marketing content, I’m going through Season 1 of The Wire episode by episode. If you’re a fan of The Wire, please take a look and let me know what you think. I’m currently on Episode 8 – Lessons, in which 16 year old Wallace, who sells drugs in the courtyard of the low rises housing project in West Baltimore, also lives with a half a dozen or so young kids who he gets off to school every morning. One of the kids Sara, asks Wallace to help her with a math story problem. After getting nowhere with the problem in the text book, Wallace poses the following story problem:
“You’re working the ground stash, 20 tall pinks. Two fiends come up and ask for two each and another one cops three. Then Bodie hands you 10 more. But a white guy rolls up in a car, waves you down and pays for eight. How many vials you got left?”