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B2B Marketing – Going Old School

I bought rolls of stamps, 300 total.  I am challenging myself to reach out in a personal way with hand-written notes to the people in my ecosystem – including customers, prospects, alliance partners, services subcontractors, colleagues from jobs past, and online connections and friends.

As I peel each stamp from the roll it will mark my progress.

You see relationships are the lifeblood of any business.  Relationships take time, nurturing and effort.  They trump any razzle-dazzle one-time campaign.  They triumph over any desperation measure such as discounting, trashing the competition, and hard sell.

As a professional, nothing works me up more than those claiming to be able to fill a pipeline in 90 days.  They give marketing a bad name.  And it saddens me that business owners want to believe their claims.  Time has proven it simply doesn’t work that way.  What made you successful in the first place?  Relationships.

Cultivate your relationships. 

Beyond relationships the two most important marketing assets your business has is your mailing list and your content.

Success will come when you adhere to strategy before tactics.

Building a pipeline isn’t a one-tactic endeavor.  It’s an ongoing, systematic process that involves work, not magic.

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