Collaboration is difficult for a lot of business owners, myself included. The stars of trust, pacing, contribution, and results have all got to line up. If someone isn’t pulling their weight or making the meetings or completing their action items – it can all unravel pretty fast. I know this from first hand experience – being both the victim and the perpetrator as I look back at some false starts.
But it’s hard to go it alone. The fact of the matter is the boat will move faster and farther if you have others helping you row towards the goal.
Having an energized, coordinated, and collaborative referring network is the way to go. The concept is not new – ask any business owners the best source of leads that result in closed business and referrals is the number one answer. I’ve yet to have anyone mention anything else.
I want 2012 to be the year that business owners go beyond simply acknowledging referrals and begin to strategically cultivate an environment that leads to more referrals.
Social Media is a very powerful tool for promoting our networks and giving visibility to our network partners. Very few people use it that way though.
This blog post marks the first of #52Weeks – where I will share tips for ways to strengthen networks, leverage tools, cross-promote and cultivate more referrals.
I welcome guest bloggers who are interesting in sharing their networking tips – just email me firstname.lastname@example.org and give me an idea of what you’d like to write about. Or, if you already have posts that address this, please use the hashtag #52Weeks to share on Twitter.
Let’s make 2012 an incredible and collaborative success!