It started when I was on the planning committee for the Fall ITA. As we put together what we thought would be good bullet points for a session titled “What’s New in Social Media” we all agreed that there should be focus on the then brand spanking new Google+.
As fate would have it, I ended up being the assigned speaker. I had a Google+ account but by no means considered myself an expert. So when I received the speaking assignment, I cranked up my research and reading, so that I wouldn’t look like an idiot recklessly given a lavaliere microphone.
I set up Google Alerts for Google+. I ordered and read Jesse Stay’s Google+ for Dummies. I reached out to colleagues and online communities. But the jury was out.
When I talked to people it all boiled down to “You just can’t rule Google out. I’m not sure where the chips will fall…but Dude…it’s Google!”
What I observed immediately is that Google+ Circles gives you the ability to match message with audience. And that’s nothing to sneeze at. I can recall when Twitter lists functionality was made available and I was scratching my head because the creation of lists did not equate to the segmentation of messaging to lists. Facebook does it a bit better – but Google hit a home run with Circles when it comes to targeted messaging.
The second thing I observed is that my Google+ presence appears in the top 5 search results. When I search on my name, my Google+ account comes up first. I’ve searched on others who are using Google+ and their Google+ accounts are coming up in the top 5 – 10 organic listings.
That’s significant…but…is that all there is?
I have continued to watch and wait. I have counseled clients to set up Google+ accounts. But with a constant nagging feeling that I must be missing something.
Then I read Why Google Plus Pages Should Make You Cranky But Can’t Be Ignored and felt relief. It wasn’t just me.
I saw that Chris Brogan has a book on Google+ newly available – Google+ for Business: How Google’s Social Network Changes Everything that I am very much looking forward to reading.
Please share your input on Google+ in the comments section – I would love to hear your thoughts.