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B2B Marketing – Managing Multiple Products

What is your most profitable product line?  Who is the ideal prospect?  Who are the customers that buy additional products after that initial purchase?

These are the questions you should be asking when you put together your marketing plan.

I was recently interviewed by B2B The Magazine for Marketing Strategy along with one of my clients, the brilliant Jim Mallory at e2b software.  You can read the article here:  Managing Multiple Products in Your Direct Marketing Campaign.

I have more to say about this in my post B2B Marketing Focus to Flourish.

Let me know what you think in the comments section.

 

 

 

 

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