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B2B Marketing The Never-ending Challenge: Working On vs. Working In Your Business

It occurred to me this morning that I am not caught up from the last event I attended as I prepare to leave for another two day event and one of the things I have to do before I leave is make arrangements for another event coming up in July.

One thing I do know:  events are crucial to my business.  Events provide me with new ideas and best practices, not only for me, but also to share with my clients.  But I also know that being “out of the office” for a few days always clogs things up.  I am rushing to get as much done as possible before I leave and I know that upon my return there will be a frenzy of activity.

So I paused for a moment in order to answer the question “What are you going to do about it?

  1. Embrace the chaos.  No one guaranteed calm, rhythmic and predictable.  We can only do the best that we can do.  And chances are there will always be something on that to do list that goes undone.
  2. Remember the reason for being there.  While there are tools and technology to keep me in touch while out of the office, I will resist the urge to take of more thing – if it means not being truly present in the event that I’ve chosen to attend.  I don’t want to be the one leaving the session, iPhone in hand, and doing something other than what I came to the event to do.  I’m not suggesting that I will ignore true emergencies.  But I’m not going to take on something at the event that can addresses after the event.
  3. Seek help.  Look to increase the number of go to people in my network that I can subcontract to without sacrificing quality of the deliverable.  In addition to a “to do” list, create a “what to delegate” list.

How do you strike the balance?  How do you prevent the bottlenecks that occur when moving from working in the business to working on the business and the back and forth?  Please share your ideas in the comments section.


2 Responses to B2B Marketing The Never-ending Challenge: Working On vs. Working In Your Business

  1. tim sweeney says:

    Like you say, Embrace the Chaos, it’s the entire reason you are here in the first place. I used to think I would multi-task my way some sort of multi-tasking Nirvana, but there is a limit to the number of things you can do and do well at any one time. Consider the alternative, which is no business, forget that, learn to embrace the chaos and in fact enjoy the moment, it won’t last forever.

  2. Linda Shillingburg says:

    Love this message, Dawn. So true!

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