In February I was thrilled to learn that I had been named to Twitter’s Top 75 Badass Women. Every Tuesday, I’m going to explore what marketing lessons can be learned from my fellow BAs and share them here.
In her About page, Bridget shares her journey as a chef, “I was fascinated by kitchen life and would read cookbooks like novels, memorizing every photo and every ingredient of my favourite recipes.”
And I was fascinated by the adventure that Bridget Davis offers at her website The Internet Chef.
I am attracted to websites and blogs that teach and map out the What and Why followed by the important “How To” and this website does just that.
My first stop was the video, actually the “Foodeos” section where I watched Bridget prepare “Spiced Scrambled Eggs” with the promise that “Once you have mastered the art of cooking an egg to its sublime perfection, it’s just a matter of adding a few delicious bells and whistles to take you to gourmet…” And, it can be done in 10 minutes! Watching her Foodeos, I was inspired with the thought “I could do that!”
Bridget’s Twitter feed is a very nice compliment to the website. I especially like her #foodtip tweets which pack a lot of “good to know” into 140 characters. Here are some examples:
When chopping herbs, toss a little salt onto the cutting board; it will keep the herbs from flying around.
Cook pasta 1 minute less than the package instructions and cook it the rest of the way in the pan with sauce.
I am not the only one who enjoys her tweet as evidenced by her over 13K followers.
Lesson learned: Great content and the ability to show how it’s done make for a great visitor experience.