In February I was thrilled to learn that I had been named to Twitter’s Top 75 Badass Women. Every Tuesday, I’m going to explore what marketing lessons can be learned from my fellow BAs and share them here.
I was intrigued when I visited Amy Oscar’s website. Who is this person who talks to angels and finds lost keys? So in a split second I decided that I was going to participate in one of her sessions. I’m so very glad I did. Amy listened to my story and asked very thoughtful questions.
The clutter of the not-so-important things was moved out of the way, and she facilitated an exploration of a deeper and more sensitive matters. I was exhausted by the end of the session. In fact, I was more sedentary than usual for the rest of the day as I mulled through my notes and thought through some things.
However, the following day, I woke up with more energy than usual. I accomplished more than usual. I felt better than usual.
Random Observation: I’ve often talked about the amazing serendipity of Twitter (the incredible people that suddenly share the walk with you) and this is another delightful instance.
Lesson: There is ongoing work that we all have. I found myself in a mode where all I was doing was work. That’s not unusual for a new business owner. However, when I found myself tied in knots and losing sleep over a particular work issue – my conversation with Amy helped me to see that the real “upset” was not really about the “work” issue, but rather the work issue was echoing a personal belief area that needed some tending – it was a micro instance of a macro pattern.
Taking a step back and moving beyond the symptom to see what heart/soul ache might be is hard and momentarily unpleasant work. A little like scrubbing a pot with a baked-on crust.
Other posts in this series: