I’m not a fan of Howard Stern. I don’t dislike him, it’s just that a lot of his stuff just isn’t for me. However, a few years ago I was driving to Houston to meet my brother for dinner. It was right after the Imus “nappy-headed hos” flap, and I was searching around Sirius and landed on Howard’s station and laughed nonstop for two plus hours.
This weekend a few people in my Twitter stream excitedly posted that Howard (via his Twitter account) was giving a running commentary on Private Parts, his movie from 1997 – which I really enjoyed. The movie was running on TV and Howard was sharing thoughts on different aspects of the movie – behind the scenes stuff.
His fans were delighted. It was a wonderful (dare I say authentic?) sharing that was pure joy for his fans. Howard Stern is an excellent marketer. I went so far as to click the “follow” button.
And, I will admit, I was a bit jealous of Stern’s fans. Why couldn’t Radiohead do something similar the next time DirecTV airs Live from the Basement?
And, that’s the point. Stern is delivering for his fans. The loyalty he gained in Tweeting out interesting nuggets probably erased any hesitancy his fans may have had on renewing their satellite subscriptions.
But it wasn’t over. Sunday night, like many of the rest of rank and file Tweeters, Howard was at his laptop again commenting on the Grammys.
I understand that running a company brand is a little different than a star reaching out to fans. But how often as business people do we give lip service to the notion of “raving fans”? Are we sincere and committed to sharing that which has the power to transform customers into fans?
I often joke that I share way too much here on the blog. But at a recent #tweetdiner chat that discussed Margie Clayman’s excellent post on Transparency and Authenticity – I tweeted the following: Authenticity means I’ve lost some, won some – but probably won and lost the right ones #tweetdiner
What do you think?