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Howard Stern Gets Social Media

I’m not a fan of Howard Stern.  I don’t dislike him, it’s just that a lot of his stuff just isn’t for me.  However, a few years ago I was driving to Houston to meet my brother for dinner.  It was right after the Imus “nappy-headed hos” flap, and I was searching around Sirius and landed on Howard’s station and laughed nonstop for two plus hours.

This weekend a few people in my Twitter stream excitedly posted that Howard (via his Twitter account) was giving a running commentary on Private Parts, his movie from 1997 – which I really enjoyed.  The movie was running on TV and Howard was sharing thoughts on different aspects of the movie – behind the scenes stuff.

His fans were delighted.  It was a wonderful (dare I say authentic?) sharing that was pure joy for his fans.  Howard Stern is an excellent marketer.  I went so far as to click the “follow” button.

And, I will admit, I was a bit jealous of Stern’s fans.  Why couldn’t Radiohead do something similar the next time DirecTV airs Live from the Basement?

And, that’s the point.  Stern is delivering for his fans.  The loyalty he gained in Tweeting out interesting nuggets probably erased any hesitancy his fans may have had on renewing their satellite subscriptions.

But it wasn’t over.  Sunday night, like many of the rest of rank and file Tweeters, Howard was at his laptop again commenting on the Grammys.

I understand that running a company brand is a little different than a star reaching out to fans.  But how often as business people do we give lip service to the notion of “raving fans”?  Are we sincere and committed to sharing that which has the power to transform customers into fans?

I often joke that I share way too much here on the blog.  But at a recent #tweetdiner chat that discussed Margie Clayman’s excellent post on Transparency and Authenticity – I tweeted the following:  Authenticity means I’ve lost some, won some – but probably won and lost the right ones #tweetdiner

What do you think?

7 Responses to Howard Stern Gets Social Media

  1. Gwen says:

    Ugh..not a Howard Stern fan, either, but as YOU clicked the “follow,” I might have to give it a look-see. He is a smart dude, after all. Setting aside the Howard Stern-ness of him, he is one helluva marketer.

    Love the quote here, too, by the way. May have it use that somewhere, sometime. True-it-is.

    • Dawn says:

      He is a great marketer. It’s the p()rn stuff that loses me. Other than that, I’m guilty of belly laughs. And I admire what a good interviewer he is – he is the last person I would want to have interview me because I can easily envision confessing things to him that I would never tell another person. He’s that good.

  2. […] This post was mentioned on Twitter by Dawn Westerberg, Marjorie Clayman. Marjorie Clayman said: Howard Stern gets Social Media, says @dwesterberg. What can companies learn from him? http://bit.ly/g6ZroE […]

  3. Apryl Hanson says:

    Great post. You have really brought up some great points to think about. I’m going to add this post to my teams reading and brainstorm with them on how we could market like Howard Stern. “If Howard Stern were running our business, what would he do?” – That may sound scary, but we once ran this exercise about Disney (creating the Disney Customer Experience) and it was pretty profound the things that everyone came up with. I think thoughts like this help you step out of your own way, and get you thinking creatively.

  4. Great post Dawn! – Actually I don’t think there’s much footpath (sorry, sidewalk) between a star reaching out to his fans and a running a company brand. In many cases, CEO’s forget they actually have fans, even though they may call them “Install Base” or “Cross-Sell Prospects, or “Users”. Its as easy to be transparent about my “Private Parts” as it is about my product strategy or what I’m doing about long hold times on the phone queues. It just takes balls!

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