One of the best books that I’ve read in the last year is by @michellegolden Social Media Strategies for Professionals and Their Firms. Last week I reread the section on LinkedIn and wanted to share a very helpful device that Michelle provides in the book – namely a weekly calendar for tackling the platform by sections and functions.
I agree with her statement that LinkedIn is probably the easiest platform to get started on and provides elements that are also on other platforms.
When I was first introduced to LinkedIn, I viewed it as an electronic Rolodex that shift upkeep from me to my contacts. It’s a great way to stay connected with past colleagues.
It’s also an online resume (for those who work for companies) and an online business profile (for those who work for themselves). I am amazed to see the frequency with which my profile is reviewed on LinkedIn, so one of the things I have on my gargantuan to do list is sifting through my LinkedIn profile to see what needs to be updated.
A warning for those of you who work for a company – LinkedIn is anchored to your email. If you are using your work email, I would recommend changing that to a personal email. I learned this the hard way.
Michelle outlines an 8 week approach to getting the most out of LinkedIn. This schedule assumes that you are using the platform for the first time. But if you already have an account and have been using the platform, simply adjust accordingly.
- Week 1: Create company page, set up individual profile
- Week 2: Build/strengthen individual profile
- Week 3: Join 1-3 groups, load contacts/correspond
- Week 4: Correspond (cont’d)
After Week 4 she adds a weekly regimen of actions:
- Update your status once
- Invite new contacts
- Review “Network Updates” and correspond with people accordingly
The second four weeks of your LinkedIn plan of attack:
- Week 5: Post a status update, and answer a question(s)
- Week 6: Post a status update and make one recommendation
- Week 7: Post a status update and post to a group
- Week 8: Post a status update and answer a question(s)
Her recommendations for subsequent activities are:
- Recommend someone monthly
- Answer a question or participate in a group monthly
- Review and update your profile quarterly
The book contains detailed description on all the elements and sections as well as some examples of what you can do.
With the growth of LinkedIn, the acceptance and expectation that you have a LinkedIn profile, and the ability it gives you to connect with potential customers, future employers, and potential hires, to name just a few – any time spent increasing your proficiency and strengthening your profile is time well spent.
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