This article has been swirling around in my head for a long time. Bits of it found their way to paper as I was jotting down some thoughts for a guest post I did for @margieclayman. More of it accumulated during a dinner conversation I was having with Twitter friend @sharonmostyn who is one smart lady and, quite simply, the salt of the earth.
Here it is: Social Media is the Wild West. It’s anarchy. It’s opportunity. It’s still uncharted and still brand new. And the truth of the matter is – there is so much more that is unknown and unproven and unpracticed compared to what is actually known, proven and practiced. I have come to the conclusion that no one can definitively give you best practices and proven methodology. They can give their experience. But I’m not sure they can give you or me a guaranteed formula.
True success does not come without a tremendous amount of hard work and sacrifice. There is no magic tweet. There is no secret administration of star dust on a blog post. There is no fast track endorsement. Those things only work when you’ve done the work.
Trust your own common sense. Be willing to call your own bullshit. Commit to working harder, thinking more, executing one more task even when you don’t feel like it. Put the weight on your own shoulders. Give yourself the gift of your own relentlessness.
Learn from others – but avoid becoming preoccupied with others. Their path may not be your path. Their audience is probably not your audience.
Be kind and encouraging: remember where you came from.
If you’re frustrated that you don’t seem to be getting the attention you’d like to be getting (hey, I get it – we’re not doing this to be ignored) take a break and look for ways to promote others who are finding their way in this new frontier. Then return to your game plan – write the next article, put together the next marketing campaign, create the content that supports your vision – remember you’re going to be relentless.
But whatever you do, don’t succumb to magic thinking. Anything worth having requires and is worth the hard work that you give it.