I sat in on a great presentation by IdealWare yesterday. They had surveyed nonprofit’s on their use of Social Media and presented the results. It was an enlightening and well delivered presentation.
One of the statistics that caught my attention was that the nonprofits surveyed were much less excited about their blogs than their Facebook and Twitter experience. The most cited reason: no one comments on our blog.
I suppose that if number of comments was a key metric of measuring the success of your blog, I could see why there was a deflating feeling regarding the lack of comments. I wondered whether they were using analytics to see hits to the page – which might be a more reasonable measure of blog success than the number of comments.
Don’t get me wrong: I love comments. It does serve to encourage the blogger. But I also know that there are people who read my blog regularly and never comment. I am always startled when I meet someone face to face or I am talking to them on the phone and they reference my blog or a particular article. It’s a better feeling than a sip of cognac. (I’m guessing that there are also people I’ve met or spoken to who hate my blog and I am particularly thankful to them for being polite enough not to say so.)
Which got me thinking about my own comment behavior… I read numerous blog posts every day and rarely comment. Why? Well for starters, I don’t want people to think that I am only leaving comments in order to promote my own blog. So when I do comment, it’s usually because I feel like I can add something or my blood is boiling and I have to vent. And, I’m trying to control myself in instances where my blood is boiling because it can come off as hurtful or overly critical of the author – which usually is not at all my intent.
So when I look at my own behavior, it allows me to cut a lot of slack for those who visit a blog and don’t comment. And, it seems to indicate that it has nothing to do with how valuable I found the information. I will say this, when I read a good blog post, I am very inclined to ReTweet it (if the link was originally circulated via Twitter) or if I find it through other means, I will create a Tweet and send it out. My thinking is: if I found the subject valuable, others will too.
So while I know how important comments are, and how good they make me feel – I do understand the “No Comment” visitors. Any comments? 🙂