A summary of what caught my interest this week:
As has always been the strict and unyielding policy here, any post that mentions me is sent right to the top of this highly prestigious list. It is only a matter of time before these writers are featured on national TV, keynoting the must-attend conference of 2011 and rolling in the dough.
Phil Simon gives us The New Small, Traditional Marketing, and Reaching People.
Margie Clayman offers me a wonderful compliment in 10 People on the Move.
My sincere thanks and appreciation to Phil and Margie – both of whom are an inspiration to me and incredibly bright, kind people.
There’s still time to vote at SmallBizTrends for the Spotlight on Marketing Books: Small Business Book Awards. If you find this after the voting has ended, it’s still a nice list for future reading.
I agree with the importance of spending some time thinking through what you don’t want and why, here’s a great list and rationale from John Jantsch. I’d add that often times I get more attention and focus from prospects and clients when I calmly state “That’s not something I want to do.” People aren’t expecting to hear it and it gets their attention. I then explain the “why” and it seems to have a more powerful, lasting effect than launching the “why” first.
This was a riveting read – How to quit your job while you’re flat broke. Some of the advice I agree with – for example being maniacal about reducing expenses. However, I was very uncomfortable when the author shared that one of the expense reductions was getting rid of the dog. It appears there was a happy ending for the dog – but I could not do that. And, if you are considering a puppy for Christmas – please view it as a vow, to take care of that canine life in good times and bad, sickness and in health – or don’t do it.
Earlier in the week, I RT’d a link to How to Respond to Online Flame Attacks – which has some excellent advice. It will happen. In fact, you will know you have arrived when it does.