photo by Scott Hollrah
The great ones have a vision. Great leaders. Great champions. Great business owners. Yes, even great marketers.
The vision rallies the troops. The vision attracts the customers. The vision captures the buzz. The vision is the difference between soul crushing tasks and breath-taking challenge and accomplishment.
The vision is not susceptible to “what is everyone else doing?” or spreadsheet thinking. While not reckless, acting on the vision does push the envelope.
The vision is a divine itch that is constantly asking “how do we get to the next level?”
I love working with people who have the vision. Just a couple of days ago I laid out a plan for a business owner and jokingly said, “This is what I do. Kill trees and spend your money.” I followed up with a call about the plan and what I was going to do, what was going to happen and when, how much it would cost: the response was “Yes. Do it. We don’t need to talk. Just get me there. That’s why I hired you and not someone else.” [click]
I loved it! I’ll take “Do it” followed by a hang up every time over corporate nice-speak, the scheduling of several meetings to rehash, analysis paralysis, faux-encouragement-only-to-be-nixed, poppycock.
Let’s make a difference or let’s not.
It’s not that the visionaries don’t know what didn’t work, or that revenues have been down, or that the economy is tough, etc. They do, it registers, but they refuse to be limited by it. They are more enchanted with what will be. The divine itch to be something more.
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