wordpress com stats plugin

Sage Intacct MVP Partner Marketing 2018

It was an unexpected delight. I was honored to receive the award of Sage Intacct MVP Partner Marketing 2018 while at the Sage Intacct Business Building Conference in Dallas.Sage Intacct MVP Partner Marketing 2018

Why The Beatles? Sage Intacct MVP Partner Marketing 2018

Differentiation. In order to stand out among a long hallway of exhibitors, Cheryl Strege, Skip Reardon, and I dressed as The Beatles circa Sgt. Pepper’s Lonely Hearts Club Band. Cheryl was Ringo, Skip was Paul, I was John, and George…well he was in India and sent his regrets. (Last year we attended as The Three Amigos.)

I provide outsourced marketing services for software companies, software VARS, and Outsourced Accounting Services Firms sometimes known as BPOs. I recommend a two tiered, integrated marketing approach that combines today’s best practices of inbound, outbound, and referral marketing.

Referral Marketing – Sage Intacct MVP Partner Marketing 2018

I presented some points on building a consistent referral marketing regimen within the firm as a means of building a pipeline of highly qualified leads that tend to close much faster than leads that come from other marketing tactics.

It was invigorating to see the enthusiasm for making a commitment to marketing.

But You Can’t Use That…

But You Can’t Use That… Reviews are, for the most part, pure potent content. Reviews mostly tell the unvarnished truth. Compare that to the copy that most businesses post to their websites – little more than jargon goulash. Rumor has it that reviews help to boost search rankings of your business or products. The GoogleContinue Reading

DCPA17 Keynote AI Making Things Smarter

DCPA17 Keynote AI Making Things Smarter: Leon Katsnelson, self described CTO, Entrepreneur, Big Data junkie, Data Science innovator, Cloud, Blockchain curious, Mentor, Educator, and Speaker took the stage at DCPA17 to discuss ‘AI and what it means for CPAs’. DCPA17 Keynote AI Making Things Smarter Demonstrating where AI was already making an impact in productsContinue Reading

Cloud Serves as the Gateway to Emerging Technology

Cloud Serves as the Gateway to Emerging Technology

I wrote a special report for Nonprofit Technology News. I spoke with executives from the major nonprofit accounting solution publishers to get their take on which technologies are likely to show up in an accounting department near you. Cloud Serves as the Gateway to Emerging Technology What is most likely the new next thing inContinue Reading

Referrals – The #1 Marketing Action That Will Make 2018 a Success for Your Business

Referrals – The #1 Marketing Action That Will Make 2018 a Success for Your Business

Most everyone is at least thinking about their 2018 business plan. What will be the key marketing activities you will rely on to make 2018 a more profitable year? As you list these activities is there a creeping sense of déjà vu? You’ve dutifully made marketing plans in the past, but the business gets inContinue Reading

How to Grab the Attention of Your B2B Prospects? Relieve the Pain.

It takes about seven impressions for your brand to have any sort of mindshare with your ideal prospects.  That’s what the late Jay Conrad Levinson stated in a keynote I attended a number of years ago.  He followed up that statement with “but you have to recognize that two out of three times they’re notContinue Reading

Endowment Accounting Survey Should Raise Some Eyebrows

Endowment Accounting Survey Should Raise Some Eyebrows

More and more nonprofits are looking to endowments as a means to diversify their sources of funding. Endowments have long been a favorite funding tool for institutions of higher learning. Whether a nonprofit is new to endowment management or has been managing endowments for decades, a recent survey commissioned by AccuFund and conducted by Nonprofit-PROContinue Reading

Why Nonprofits Need to Invest in Fund Accounting Technology

Why Nonprofits Need to Invest in Fund Accounting Technology

When applying for grants, all nonprofits face fierce competition. A recent survey of nonprofit executives reported that a major concern among nonprofit leaders was the concurrent increase in demand for nonprofit services and decrease in available funds for services. Accelerate Grants for fund accounting are available in 2015 Simply put – fewer grants means heightenedContinue Reading

Renewable Referrals on Duct Tape Marketing Podcast

It was fun to sit down with John Jantsch and talk about referrals.  John was kind enough to have me, and co-authors Kelly Weppler and Rosie Taylor as guests on his weekly podcast. You can listen to the podcast here. How healthy is your channel of referral partners? In the big picture of lead generation,Continue Reading

Renewable Referrals now available on Amazon

The book has been published!  It’s available on amazon.com. If you’d like a better blueprint for a lucrative source of referrals than say, asking each of your customers for three names, then you’ll benefit from Renewable Referrals. I’m honored to report that John Jantsch, author of The Referral Engine, The Commitment Engine, Duct Tape SalesContinue Reading